The House of Worth Today
The first House of WORTH couture collection, designed by Giovanni Bedin, was presented in Paris for Spring/Summer 2010. It revealed influences from Edwardian corsetry and the sculpted perfection of Worth’s crinoline designs, combined with the aesthetic of ballet costume. Bedin’s finely crafted, modern, mini-length evening gowns were acclaimed. That year, his work was selected for inclusion in Couture in the 21st Century, written by Deborah Bee with cutting edge photographs by Rankin.
Giovanni Bedin was born in Vicenza into a family of menswear tailors: the making of impeccably well-cut garments in luxury fabrics to fit the client’s unique body was a part of his upbringing. After studying for a degree in accountancy, he studied fashion at the highly competitive
Chambre Syndicale de la Haute Couture in Paris. Part of his course was devoted to the history of fashion and the work of Charles Frederick Worth formed the subject of his first class. It made a lasting impression. After graduating, Bedin worked as an assistant for Karl Lagerfeld and with Thierry Mugler before setting up his own label.
Bedin’s designs for WORTH foreground the feminine body which he
variously reveals and wraps, whilst luxurious applied decoration draw
the eye to the contours of the silhouette. Amongst Worth’s favourite
decorative devices was the application of military braiding, tassels and
Bedin has referenced these in his most recent designs, along with menswear design influences for evening wear.
In 2011 WORTH introduced a ready-to-wear line, also designed by Giovanni Bedin, which sells within exclusive international fashion contexts. The haute couture collections have been combined with perfume launches. In 2013 the crinoline silhouette, presented by Worth in the 19th century and re-presented by Bedin in the 2010, is fashion’s most directional trend.
Mr Dilesh Mehta states that, ‘Bringing back a brand that has such heritage and prestige is a huge task and an extremely exciting one. We feel incredibly proud and honoured to be the stewards of Maison WORTH.’