It is time to open a new chapter and to discover Belle by Worth, a luxurious fragrance inspired by the enchanting fable of Beauty and the Beast and the new, live-action cinematic interpretation of the story by Walt Disney films. This elegant and sophisticated fragrance takes its inspiration from the important message at the heart of the fairy tale that true beauty resides within, from the inspiring, courageous character of Belle and from book-loving British actress, Emma Watson, who plays the role of Belle in the film. An age-old tale of inner beauty is reinterpreted into an enticing and “conscious” fragrance for today, with a special message of empowerment at its heart for the modern woman.

Inspired by the magical and transformative rose at the heart of the fable of Beauty and the Beast, Belle by Worth is the creation of master perfumer, Honorine Blanc of Firmenich, an avid reader who loves nothing more than to escape into the magical world of books. The fragrance embraces this enduring symbol of love and beauty, blending Rose de Mai with aromatic woods and spicy pink peppers to bewitching effect. Belle presents a luxurious wild rose bouquet with a juicy berry accord at its heart – effortlessly feminine, romantic, playful and chic.